UCubix Case Study: B2B Game Licence Distribution Platform Build [ Skip to content ](#main) Menu [About](https://a2zweb.co/en/about) [Case Studies](https://a2zweb.co/en/case-studies) [Blog](https://a2zweb.co/en/blog) [Contact us](https://a2zweb.co/en/contact)Services [AI Automation](https://a2zweb.co/en/services/ai-automation) [AI Digital Employees](https://a2zweb.co/en/services/ai-digital-employees) [Chief Technology Officer as a Service (CTOaaS)](https://a2zweb.co/en/services/chief-technology-officer-as-a-service-ctoaas) [Custom Software Development](https://a2zweb.co/en/services/custom-software-development) [Tech Auditing & Strategy Consulting](https://a2zweb.co/en/services/tech-auditing-strategy-consulting) [Tech Hiring Support](https://a2zweb.co/en/services/tech-hiring) [Vibe Code Rescue](https://a2zweb.co/en/services/vibe-code-rescue) [All Services ](https://a2zweb.co/en/services) Products [BrandGEO](https://a2zweb.co/en/products/brandgeo-ai-brand-visibility-monitoring) [SharpAPI](https://a2zweb.co/en/products/sharpapi-ai-workflow-automation-api) [CVMatchScore](https://a2zweb.co/en/products/cvmatchscore-resume-scoring-matching) [Book a call](https://calendly.com/a2zweb?utm_source=a2zweb&utm_medium=website&utm_campaign=book_call&utm_content=nav_mobile) - [ ![EpicSoft Asia](https://a2zweb.co/logos/epicsoft.png) ](https://www.epicsoft.asia "EpicSoft Asia") - [ ![UCubix](https://a2zweb.co/logos/ucubix.svg) ](https://ucubix.com "UCubix") UCubix: a B2B game licence distribution platform, built and run =============================================================== Designed and built UCubix, a B2B game licence distribution platform for a NASDAQ-listed distributor: catalogue, licence key management, partner API and retailer integrations. Now running under an ongoing support agreement. Client [EpicSoft Asia](https://www.epicsoft.asia) Industry Video game distribution and digital licensing Region Singapore Engagement Active monthly SLA The challenge ------------- EpicSoft Asia distributes digital game licences across Southeast Asia and Greater China for publishers including Take-Two, CD Projekt Red, SEGA and WB Games. Moving keys to retail partners at that scale is not a spreadsheet problem: every licence is inventory, every partner wants a different integration, and a key delivered twice is a key sold twice. They needed a platform, and they needed someone who could translate a distribution business into software requirements. What we did ----------- We acted as software vendor and CTO-as-a-Service in one engagement, which removed the usual translation layer between business requirement and technical execution. Our team designed and built the platform: the catalogue, licence key management, the partner API, and the integrations that connect international retailers to it. Decisions about the roadmap were made in the same room as decisions about the architecture. Outcome ------- UCubix went live in March 2025 and serves global game key retailers through its partner API. It runs under an ongoing support agreement with defined severities and response times. Roadmap work, partner onboarding support and infrastructure planning continue month to month. Role Software vendor + CTOaaS + SLA Platform ucubix.com, B2B licence distribution Group GCL Global (NASDAQ: GCL) Status Active monthly SLA The client ---------- EpicSoft Asia ([epicsoft.asia](https://www.epicsoft.asia)) is a leading channel partner for games and entertainment software in Asia, and an indirect subsidiary of GCL Global Holdings (NASDAQ: GCL). It is the appointed distribution partner for Take-Two, CD Projekt Red, SEGA and WB Games across Southeast Asia and Greater China, with publisher relationships, retail network management, marketing services and creative media design under one roof. In August 2025 the group completed the acquisition and delisting of Ban Leong Technologies from the Singapore Exchange, adding three decades of hardware and accessories distribution to the same network. The problem with keys --------------------- A licence key is inventory: it has a cost, an owner, a territory, an activation window and a publisher who wants to know where it went. Retail partners each arrive with their own systems and their own idea of what an integration should look like. Reconciliation is constant. And the failure mode is expensive in a way that most B2B software failures are not, because a key issued twice is a unit sold twice and a publisher relationship damaged. EpicSoft Asia needed a platform that treated licences as tracked inventory from the moment they arrived to the moment a retailer's customer activated one. What we did ----------- We took two roles in one engagement: software vendor and CTO-as-a-Service. That put the people who understood the distribution business and the people making architectural decisions in the same conversation. Our team designed and built UCubix ([ucubix.com](https://ucubix.com)): - **Catalogue.** Titles, editions, territories, publishers and commercial terms, structured so that the sales team can work in it without an engineer in the loop. - **Licence key management.** Ingest, custody, allocation, delivery and audit trail for every key that passes through the platform. - **Partner API.** The integration surface global game key retailers connect to, designed so that onboarding a new partner is configuration rather than a project. - **Retailer integrations.** The connections to international retail partners already running on the platform. The platform launched in March 2025. > Working with A2Z Web has been an exceptional experience. Their team consistently demonstrated a high level of professionalism, technical expertise, and commitment to delivering quality solutions that align with our business objectives. > > A special recognition goes to Dawid, whose leadership as CTO has been outstanding throughout our collaboration. His strategic thinking, deep technical knowledge, and ability to bridge business requirements with technology execution have been invaluable. Dawid approaches every challenge with a solutions-oriented mindset and consistently ensures that projects are delivered with scalability, reliability, and long-term success in mind. > > What sets A2ZWeb apart is their ability to understand business needs beyond the technical scope. The team is responsive, proactive, and dedicated to maintaining high standards of quality while meeting demanding timelines. Their expertise and attention to detail have made them a trusted technology partner for our organization. > > I would highly recommend A2Z Web and Dawid to any company looking for a capable and dependable technology partner. Their combination of technical excellence, strong leadership, and customer-focused approach makes them a valuable asset to any project. ![Zhong Wei Ong](https://a2zweb.co/testimonials/zhong-wei-ong.webp)Zhong Wei Ong Deputy Sales Director @ EpicSoft.asia May 10, 2026 Services behind this engagement ------------------------------- - [ Custom Software Development ](https://a2zweb.co/en/services/custom-software-development) - [ Chief Technology Officer as a Service (CTOaaS) ](https://a2zweb.co/en/services/chief-technology-officer-as-a-service-ctoaas) More case studies ----------------- - [ Sahseh Sahseh: a new platform, a new team, a clean migration ](https://a2zweb.co/en/case-studies/sahseh-cto-as-a-service-platform-rebuild) - [ Treïs Group Treïs Group: the due diligence behind a SGD 20M investment ](https://a2zweb.co/en/case-studies/treis-group-technical-due-diligence-carsharing) - [ Discova Discova: an independent architecture audit for the leadership team ](https://a2zweb.co/en/case-studies/discova-enterprise-architecture-audit) [ All case studies ](https://a2zweb.co/en/case-studies) Want the same read on your stack? --------------------------------- Every engagement above started with one conversation about what was actually blocking the business. 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